If you want to design products that are persuasive then you have to understand the psychological triggers, biases and motivations that drive your customers. Psychologist Nathalie Nahai shares five key principles.
Should I use infinite scrolling or pagination? Avatars or names? Radio boxes or select boxes? Understand what each pattern is best suited for, what their pros and cons are, and be confident in the choices you make.
In an ideal world, users will diligently fill out all the fields with detailed, relevant information. In the real world, users don’t. Ray, a Salesforce product designer offers up some tips for improving your forms.