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Issue #165 — 21 Apr '18

So you want to build a brand? Here’s what you need to understand.

There can definitely be a tendency to chase the data-driven ideal and neglect what it is to create and be a brand. Intercom shares a lot of gold here. “Your brand is what people say about you after you leave the room.” Love it.

YOUR BRAND IS NOT YOUR LOGO

How to Figure Out if Your Product Actually Solves Problems

In the first of two articles, Katie Cerar walks through the Shopify Flow project, tackling false assumptions early, focusing again on research and using hero user cases to find the core ideal.

WHAT'S MISSING?

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