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Issue #149 — 18 Nov '17

The Typeform Product Playbook

Learn how building up a set of plays—tools, methods & frameworks that have worked previously—could help you and your product, and provide a reliable starting point whenever you feel lost and don’t know what to do.

GAME ON
Getting product strategy right

Getting product strategy right

Des Traynor takes a complex topic and artfully distils down to four parts: addressing a significant problem; in a growing market; with an extendable brand; and defensible moats so that you can’t be copied.

STRATEGIZE

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The relationship between design deliverables and presentation skills

Introvert or extrovert? Compassionate advice on taking your personality into account when presenting your work, and ways to compensate for it.

WELL PRESENTED
Example UX mapping method

UX Mapping Methods Compared: A Cheat Sheet

Learn the difference between empathy maps, customer journey maps, experience maps, and service blueprints, and when to use which.

GET MAPPING

How to stop UX research being a blocker

Fitting research into agile teams can be no mean feat. Get tips on how to integrate it, including how to differentiate between foundational and directional research.

UNBLOCK YOURSELF
Phone of woman using Face ID

What designers can learn from the iPhone X

Design takeaways from Apple’s latest smartphone, including how to turn a constraint into a feature, and the effect of gesture-filled software. 

3 TAKEAWAYS 😋

NEW FROM ATOMIC

Library text and books icon

Prototype at scale with the new team library

The Library makes it easy to reuse design and prototyping assets across your entire team, and across any number of projects. It’ll help you work faster and keep your design language consistent.

FIND OUT MORE OR SIGN UP FREE

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