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Issue #147 — 04 Nov '17

Everyone is a designer. Get over it.

Daniel Burka cuts to the chase:  “Whether you like it or not, whether you approve it or not, people outside of your design team are making significant design choices that affect your customers in important ways. They are designing your product. They are designers.”

LIKE IT (OR NOT)

The quintessential guide for building an unforgettable first-time user experience

What if, instead of clamouring to ship an MVP, we focussed on building an unforgettable first-time experience? Here’s a detailed story of how Crashlytics attempted to ship a Minimum Loveable Product instead. Spoiler: it was great.
MVP VS. MLP

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Erika Hall

How Strava, the app for athletes, became an app for cities

This fascinating article delves into how Strava is transforming into a seriously powerful social network. (Also, who knew that every 40 days, a million people join Strava?) 

KEEP TRACK

Ideation in practice: how effective UX teams generate ideas

This Nielsen Norman Group study crunched the data from 257 UX pros, to discover and summarize what helps and hinders effective ideation. This is an interesting read despite it's use of the word ideation.

MAKE TIME

Mixed reality user flows: A new kind of template

Lillian Warner shares some solid advice for visualizing flows and scenes (not screens) when designing mixed reality user experiences.

MIX IT UP

Pitching a product idea

Some great, timeless advice from Julie Zhou on improving how you pitch product ideas. This one is packed with I-can-use-this-immediately advice.

COMMUNICATION MATTERS

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