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Issue #134 — 27 Jul '17

The Tenets of A/B Testing from Duolingo’s Master Growth Hacker

How Duolingo A/B tests new and existing features to increase retention and engagement. Hear from Gina Gotthilf, VP of Growth how they run multiple tests at once and measure results.

A or B?

The importance of side projects

Julie Zhou explains how side projects can be used as a way to do something you truly enjoy while perfecting your marketable skills. 

TAKE A READ

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Empty States? More like You-Have-No-Idea-How-Much-Work-Goes-Into-Those States, amirite??

Meg Robichaud from the Shopify design team highlights the design process behind designing 39 empty states within the product.

NOTHING TO SEE HERE

The necessary rise of emotional design

“Making functional design smart, seamless and screenless is a huge deal that could transform the way we interact with technology — and the execution of functional design will largely be away from screens and any form of human interaction outside of language and conversation.”

MORE

Norman's Three Levels of Design

Our emotional system consists of three different design levels – the visceral, behavioural and reflective. Don Norman outlines the difference and importance of each.

THE THREE

RESOURCE

A typeface for wireframing

Built especially for wireframing Flow comes in three different weights – circular, rounded and block.

GET IT

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