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Issue #127 — 31 May '17

How to design for emotions: a starter’s guide

A long read about how design can be used to speak to people’s hearts. Daubrez talks about evoking emotion by going beyond rational thought and digging deeper towards the organic.
BUCKLE UP

Illustrating a more human brand (part 2)

Part 2 of how the Dropbox illustration team developed a brand illustration style – complete with early sketches, ideas and style explorations.

TAKE A LOOK

We also enjoyed...

A guide to developing bot personalities

So many questions need to be answered when it comes to developing a bot personality. For example what gender should it be? Does it have a name? What tone of voice will it use? How can we inject brand personality? 

ALL THE QUESTIONS

Tooltips: How to Design the Small But Powerful UI Pattern

What makes a good tooltip? Julia Chen explores the making of a good tool tip including behavior, language, accessibility and more. 

NO TOOLTIP HERE

A year of Google and Apple Maps

A comparison of how Google and Apple maps evolved over a 12 month period. Who do you think evolved more?

FIND OUT

Storyframes before wireframes: starting designs in the text editor

The importance of defining and understanding your story before jumping into wireframes: “Interfaces are stories, and every designer is a storyteller — whether you’re designing a landing page, a product narrative, a signup form, or a chatbot conversation.”

ONCE UPON A TIME

Notifications: A Tragedy Of the Digital Commons

What was once designed to be helpful and informative is now considered loud and distracting. 

TIME FOR A REBRAND

The mistakes we make in making the case for design

Many of us rush to physically start designing, and using that as proof there’s a case for design. Linden instead suggests identifying a need and doing the research before taking the deep dive into design. 

READY SET GO

EDITORS NOTE

Hi 👋 

Whether you're about to experience the warmth of summer or the coolness of winter, I hope you're having a wonderful week. Which article from this issue did you enjoy most?

As always, our inbox is open if you have an article you'd like to submit for an upcoming issue of Design Weekly 📮

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