So many questions need to be answered when it comes to developing a bot personality. For example what gender should it be? Does it have a name? What tone of voice will it use? How can we inject brand personality?
The importance of defining and understanding your story before jumping into wireframes: “Interfaces are stories, and every designer is a storyteller — whether you’re designing a landing page, a product narrative, a signup form, or a chatbot conversation.”
Many of us rush to physically start designing, and using that as proof there’s a case for design. Linden instead suggests identifying a need and doing the research before taking the deep dive into design.