How to design for emotions: a starter’s guideA long read about how design can be used to speak to people’s hearts. Daubrez talks about evoking emotion by going beyond rational thought and digging deeper towards the organic.
Illustrating a more human brand (part 2)Part 2 of how the Dropbox illustration team developed a brand illustration style – complete with early sketches, ideas and style explorations. We also enjoyed...A guide to developing bot personalitiesSo many questions need to be answered when it comes to developing a bot personality. For example what gender should it be? Does it have a name? What tone of voice will it use? How can we inject brand personality? Tooltips: How to Design the Small But Powerful UI PatternWhat makes a good tooltip? Julia Chen explores the making of a good tool tip including behavior, language, accessibility and more. A year of Google and Apple MapsA comparison of how Google and Apple maps evolved over a 12 month period. Who do you think evolved more? Storyframes before wireframes: starting designs in the text editorThe importance of defining and understanding your story before jumping into wireframes: “Interfaces are stories, and every designer is a storyteller — whether you’re designing a landing page, a product narrative, a signup form, or a chatbot conversation.” Notifications: A Tragedy Of the Digital CommonsWhat was once designed to be helpful and informative is now considered loud and distracting. The mistakes we make in making the case for designMany of us rush to physically start designing, and using that as proof there’s a case for design. Linden instead suggests identifying a need and doing the research before taking the deep dive into design. EDITORS NOTEHi 👋 Share this issue 
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