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Issue #103 — 30 Nov '16

Designing for the other side of the screen

A thoughtful piece to remind us that we’re not designing for screens, we’re designing for people.

READ ON INTERCOM

5 Things I Learnt as a Designer at LEGO

What Jonathan Bree learnt during his time designing at LEGO. Bree shares some really insightful points that can also be applied to product design.

FIVE THINGS

We also enjoyed...

How not to approach machine learning

Daniel Mallcott from ustwo challenges himself to learn how Machine Learning can be used to uncover emotions behind song lyrics. Here’s what he’s done so far that didn't work out quite so well..
WHAT EMOTION LIES BEHIND THIS SENTENCE

Using Metaphor in Product Illustration

A look at how the Shopify team uses different types of metaphors in their illustrations.
USE OF METAPHOR

Offboarding: How and How Not to End Relationships with Users

Offboarding – a touchy topic that many of us try to avoid discussing. Take a read as to why it's worth the time and effort to make it a good experience.

GOODBYE

Awaken the Champion A/B Tester Within

How to create smart A/B tests and what to do during post-test assessments.

READ ON A LIST APART

Design Thinking: Empathy Maps

The importance of creating empathy maps to help identify and understand another’s situation, feelings, and motives.

MAP IT OUT

Alternatives to Placeholder Text

A practical post on the role of placeholder text in product design and how to best use them effectively. 

THE PLACEHOLDER

WHAT'S GOOD IN ATOMIC

Preview on the go

Whip out your Atomic prototype on your iPhone with the new iOS app. Preview on the go to see the latest design iterations, or use it for testing while you design.

DOWNLOAD (FREE)

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